KOLON SPORT is a traditional outdoor brand that allows people to commune with nature during outdoor activities. Founded in 1973 as climbing clothing and equipment, the brand has been leading people’s outdoor lives for the past 35 years. KOLON has also carried out a variety of activities to spread an appropriate outdoor culture.
Founded in 1990 before the golf industry took off in Korea, ELORD has specialized in golf wear for the past 18 years with continuous materials development and original designs. In the Do-golf market, the brand has built a strong image as functional golf wear. Its aggressive sports marketing also has contributed to support Korean golfers and promise Chinese pro golfers, and to expand the base for Korean golf.
Launched as a total sports brand in 1981, HEAD offers future-oriented sportswear using sports technology, under the concept of Hybrid Sports. With the new line that reflects the latest trends, and through the development of highly functional materials, the brand is becoming a top sports casual brand. HEAD has joined in a number of sports events hosted in Korea, such as the HEAD Tennis Cups, marathon races, inline, and beach volleyball games.
Traditional golf wear brand Jack Nicklaus is a leading international golf brand owned by Golden Bear and directly managed by Jack Nicklaus himself, the best golfer of the 20th century. The brand has been the leading brand in the golf industry since its launch in Korea in 1985, and has been leading the domestic golf fashion.
Under the concept of “I LOVE Jack,” Jack Nicklaus is creating a new, trendy image through TV shows such as Golden Bear Hunters and print advertisements.